Scientology's Sexy New Ad Campaign -
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Scientology's Sexy New Ad Campaign -
Via Daily Kos:
Scientology's "Flirty Fishing" Experiment in Advertising
by Tortmaster
From approximately 1974 to 1987, females in the Children of God cult -- which is now known as "The Family" -- used a tactic called "flirty fishing" to induce males to join their sect. They, in effect, offered their bodies for sex to non-members to get them to join. Scientologists apparently took notice and with their new advertising campaign are using attractive females to be the "lustmodels" for their social networking cult. They're not explicitly offering sex, or even mentioning sex, but they certainly seem to be using a type of Joe Camel strategy to get their sexy message across. I'll make my case below the fold.
Exhibit "A" is a video which appears to contain every possible metaphor for love-making, including a man entering a cave, a rose unfolding, the slow lick of a lollipop. The Scientologists also specifically decided to use the word "flirting" while a young Asian girl was -- you guessed it -- flirting with the camera. That shot is at :43 of the video. But the climax of the video is at the :59 mark with an extreme closeup of a very comely young woman and this voice over: "... it's yours."
Now, one time is a coincidence, but two times in a row is a marketing strategy. In the second video, at :41, the cult again ended the commercial with an extreme closeup of a very attractive and young female with this voiceover: "You will rise again." Here is Exhibit "B."
There's more. The last video in the current Scientology marketing campaign is marked and introduced into evidence as Exhibit "C." Near the end of it, at the :36 second mark, the camera is pointing down onto the bed of a beautiful young girl at night, with this voiceover: "That aching desire, that unexplainable emptiness that can only be filled by one thing ...." Of course, the video ends with another closeup of a good-looking female teenager.
Besides the unbelievable coincidence of ending the three commercials with obvious double entendres and young females, there is the fact that the sexualized language only appears when a comely young woman is the object of a close-up shot. The commercials also depicted mountains, mansions, basketball, cars, paper clips, boys, grandmothers, caves, men, money, bookshelves, houses, etc., but the "flirting" language always appears on cue when a desireable young woman is on screen.
Scientology has spent millions of dollars to produce and market these commercials on national television. They knew exactly what they were doing. Is it appropriate for Scientology to use sexuality and teenage girls (or at least teenage-looking girls) to market their religion? McDonald's, the Methodist Church and Ford have never introduced an ad campaign that included a long overhead pan of a young girl in bed at night, with a voiceover saying: "That aching desire, that unexplainable emptiness that can only be filled by one thing ...."
In the end, there is nothing that can be done about the cult's exercise of free speech other than to understand it and make sure others are aware of the sneaky "Joe Camel-like" strategies being used. Also, you can register your disgust if you are so inclined. Finally, as they are a very litigious band of mind gypsies, I will provide the appropriate disclaimer: These are my opinions only.
ankh_f_n_khonsu- Number of posts : 545
Registration date : 2008-09-15
Re: Scientology's Sexy New Ad Campaign -
what sleezebags. i mean, i guess it's not at all misaligned with their values, lots of capitalists believe that above all else "sex sells", the tragic part is a bunch of capitalists pretending to be mystics
ah, maybe i'm just a hater, but this is pretty gross.
ah, maybe i'm just a hater, but this is pretty gross.
ezavan- Age : 37
Location : middle of nowhere
Number of posts : 113
Registration date : 2009-06-08
Re: Scientology's Sexy New Ad Campaign -
i saw their commercial...BORING!!!
cant hold an e-meter to Mark from Norton's furnature.
"My name's Mark...and you can count on it. If you cant get credit in my store...you cant get credit anywhere!" -Mark
cant hold an e-meter to Mark from Norton's furnature.
"My name's Mark...and you can count on it. If you cant get credit in my store...you cant get credit anywhere!" -Mark
emperorzombie- Location : ohio
Number of posts : 56
Registration date : 2009-07-17
Re: Scientology's Sexy New Ad Campaign -
https://www.youtube.com/watch?v=ztzPlgm_S4w
Mark in action. You can count on it.
Mark in action. You can count on it.
emperorzombie- Location : ohio
Number of posts : 56
Registration date : 2009-07-17
Re: Scientology's Sexy New Ad Campaign -
holy she-it!!!!! DID YOU SEE THAT MOUSTACHE?!?!?!
ezavan- Age : 37
Location : middle of nowhere
Number of posts : 113
Registration date : 2009-06-08
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